Designing an SEO-friendly website has numerous benefits. Such a website becomes search engine friendly so that Google and the other major search engines can crawl the site, interpret the content of the site more effectively, and index the individual pages of the website in their database. When your site is indexed by Google and other search engines, they will show your web pages when users search for topics relevant to the content on your site. The more SEO parameters are integrated into your website design process, the better your chances of ranking on the first page of Google SERPs.
Even though billions of people use the search engines almost every day, less than 5{eae666a590290af8b72b2a1801dfbd3ccca230c379c8715b3047c7e2785ce9a4} of these users navigate past the first page of Google SERPs. That is why you need an SEO-friendly web design to rank your site on the first page of Google and increase organic traffic over time.
The Google SEO community has a running joke that goes as “Where is the best place to hide a dead body? On the second page of Google SERPs.”
This article provides a basic outline to optimize your new site for Google and the other search engines. SEO-friendly web design consists of two primary parts namely – on-page optimization & off-page optimization.
SEO-Friendly Web Design Part-1 – On-Page Optimisation
On-page optimization consists of the website properties that the webmaster can control. In fact, on-page optimization strategies are crucial to let the search engines crawl and understand your content.
On-Page Optimisation Strategies
- Effective keyword research, selecting the most suitable keywords for your site and using them in appropriate places on the site.
- Use title tags, image alt tags, header tags, and meta description tags correctly.
- Create a URL structure that is well-optimized for both the search engines and users.
- Create an internal link structure, information architecture, and navigation that facilitate search engine crawling and indexing of your web pages.
- Create high-quality and unique content that could earn inbound links from relevant and high-authority websites.
- Use different forms of content including text, images, videos, infographics, and lists.
- Create a responsive website design to provide the user with a great web experience across multiple devices.
- Design a visually appealing website with a consistent look and feel to represent your brand.
SEO-Friendly Web Design Part-2 – Off-Page Optimisation
Off-page optimization has more to do with the marketing and amplification of a website. It results in earning high-quality and relevant links from other websites and social media mentions to increase the authority of your site. The end result is an increase in rankings and organic traffic.
Off-Page Optimisation Strategies
- Analyze the competition to understand what strategies they are using to rank high in the search engines.
- Use keyword-rich anchor texts in all inbound links.
- Earn backlinks from high-authority and relevant websites.
- Earn links to the content that is deep within your site.
White Hat & Black Hat SEO
SEO strategies are grouped into two main categories such as a white hat and black hat techniques. White hat techniques are the strategies that are acceptable by search engines. These strategies are recommended by search engines to improve your rankings. On the other hand, black hat strategies are deceptive and may result in Google penalties or being completely banned by search engines. If you are looking for a high-quality web design agency then see Planet Wide City.
Importance Of White Hat Techniques
The strategies given in this article are considered white hat and add value to your website. They can help increase your traffic, rankings, and sales from Google and the other major search engines.