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The improve was primarily as a result of a rise in revenues from internet marketing providers and contribution from merchandise sales. ○ Independent & Locally-owned retailers should highlight the benefits of their enterprise fashions and undertake features provided by large retailers to fulfill consumer wants. Consumers born between 1965 and 1979 shop online as often as Millennials, they like to buy in-store almost as typically as Baby Boomers. 30% of Millennial consumers regularly shop each online and in-store.